The brand was created in 2001 by designer Alena Akhmadullina, vypuskni - tsei St. Petersburg Academy of Technology and Design. In the 10 years of its existence, the Alena Akhmadullina brand has become a unique phenomenon in the history of Russian design and a revolution in the fashion world.
Since 2005 the Alena Akhmadullina brand is a permanent member of the Paris fashion Week pret-a-porter. In 2007, an office was opened in Moscow. In the fall of 2008 premiere of the First Concept Store Alena Akhmadullina in the historical center of Moscow Nikolskaya street. In 2010 opened a second boutique of the brand in the Gallery "Pret-a-Porte" in the shopping center "European". Following this the boutiques at Vremena Goda Galleries (2012) and at Riga Mall shopping centre (2017) were opened.
Alena Akhmadullina – the winner of numerous prestigious prizes and awards: winner of the "Admiralty needle-2000", the national winner of the international competition "international design award Smirnoff" (1999, 2000), winner of prizes in the nominations "Golden hanger" at the contest "Dress of the year 2000", "Fashion designer" award according to "Glamour woman of the year" (2006), "Vector fashion" by the Elle Style Awards (2008) and many others.
The portfolio of designer Alena Akhmadullina – the creation of costumes for the participants in the Opening Ceremony of the Olympic games in Vancouver (2010), development of sketches form the Russian Olympic team (2008) and t-shirts for the contest Evrovision in Moscow (2009), as well as cooperation with international brands such as Volvo (development of exclusive design VOLVO CS30 by Alena Akhmadullina limited edition), RAIFFEISEN BANK (creation of exclusive design of plastic cards for VIP customers).