Lookbook Alena Akhmadullina Pre-Fall 2017

The inspiration for the collection Alena Akhmadullina Pre-Fall 2017 is the story of the Firebird - one of the most famous Russian fairy tales.


Following the same structure as past seasons, Pre-Collection serves an in introduction to the main theme of the main season’s collection. Pre fall collectionintroduces us to the beginning of the fairy tale, which takes place in a beautiful garden at the royal palace, where the Firebird flies to steal the apples. The feather that the bird looses and which the son of the king finds sets the beginning of a magical story.

Majority of the prints for the new Pre collection of Alena Akhmadullina are selected in accordance with the beginning part of the tale - golden apples and feathers, which, of course, can be found in the previous collections of the brand, but this season they are reinterpreted in a new way according to a new theme and vision of the designer.


Silhouettes of the collection are inspired by the style of the 70’swith incorporated loose pajama shapes, which has been studied by the designer for several seasons and is deeply explored in the current collection. In PF 2017 relaxed pajama ensemblesare complemented with details of the 70's interpreted Alena Akhmadullina way: hypertrophic collars, including those in a shape of volumetric bows, and flared sleeves with cuffs.

Couture dresses are having a special place in every collection of the brand – in Pre Fall they also have silhouettes of the 70s with sleeves and bows decorated with massive embroidery of a Firebird.


Traditionally, the brand demonstrates various sophisticated techniques of fur work. The collection includes coats made in intarsia technique where different pieces of fur combined together create an image of anapple garden; as well as coats made of thick silk with fur underlining, whose silhouettes are inspired by traditional Russian outerwear jacket. Fur is also used in the decoration of knitted pieces, which have become one of the key components of the brand's DNA.

Main fabrics of the Pre Fall collection are satin silk,heavy weave tweed, denim, which is presented in blackthis time, as well as a unique pannefabric with fairytale “apple” print – it is the first time in the history of the brand that a print is applied on such a complicated material.


The collection is characterized by abundant decor with different types of embroidery, voluminousvelvet and satin applications as well asdesigner’s signature denim work.

The color scheme of the collection is represented by black and beige color and color combinations, complemented by deep blue and celestial blue hues as well as signature for the brand dark green and mustard yellow accents.

Style and photo – Natalia Alaverdyan
MUAH – Katarina Kochik
Model – Valeria Chenskaya

For full version of Alena Akhmadullina lookbook PF 2017 please follow the link:

http://www.alenaakhmadullina.ru/collections/pre_fall_2017